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A trademark is always connected to the specific goods or services sold to customers with that trademark. You cannot register a word, phrase, symbol, or design as a trademark without specifically identifying the goods or services used with such trademark. You can use your trademark with many different goods or services and include both.
What Are Your Customers Buying
When registering a trademark, think about what your customers are buying. Are they purchasing a physical product with your trademark on it? Or are they paying for a service you provide? If it is a tangible item, these are goods; if it is an activity, these are services.
Scope of Protection
By specifying the goods or services connected to your trademark in your registration, you establish the scope of its protection to legally prevent others from using the same or similar trademark on related goods or services without your permission.
Geographical Limitation of Trademark Rights
It is important to understand that the rights conferred by a trademark are generally limited to the country or region where the trademark is registered. For example, if you register a trademark for shoes in Thailand, you are protected against others within Thailand who might attempt to use the same or a similar mark for similar footwear or related products. However, this protection does not extend automatically beyond Thai borders. Businesses in other countries could potentially use the same or a similar trademark unless you also secure registrations in those countries.
International Trademark Protection
For brands that operate or plan to operate internationally, obtaining trademark protection in each country or region is necessary. We can help you file applications for trademark registration around the world.
